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	<title>The Harvard Law School Forum on Corporate Governance</title>
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	<title>The ‘E‘ of ESG: Greenwashing Under the Spotlight – Recent Trends in the US &#8211; The Harvard Law School Forum on Corporate Governance</title>
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		<title>The ‘E‘ of ESG: Greenwashing Under the Spotlight – Recent Trends in the US</title>
		<link>https://corpgov.law.harvard.edu/2025/12/17/the-e-of-esg-greenwashing-under-the-spotlight-recent-trends-in-the-us/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-e-of-esg-greenwashing-under-the-spotlight-recent-trends-in-the-us</link>
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		<pubDate>Wed, 17 Dec 2025 12:30:51 +0000</pubDate>
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				<category><![CDATA[Practitioner Publications]]></category>
		<category><![CDATA[ESG]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Greenwashing]]></category>
		<category><![CDATA[Regulators]]></category>

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		<description><![CDATA[Similar to the recent developments and intensifying regulatory approaches we outlined in our blog posts covering greenwashing trends in the EU and the UK, green marketing claims in the US are now subject to growing scrutiny by a range of actors, including regulators, state attorneys general, and private plaintiffs and their counsel, albeit in an increasingly patchwork [&#8230;]]]></description>
				<content:encoded><![CDATA[<hgroup><em>Posted by Sam Houshower, Jennifer King, and Andres Calzada, Freshfields Bruckhaus Deringer LLP, on Wednesday, December 17, 2025 </em><div class='e_n' style='background:#F8F8F8;padding:10px;margin-top:5px;margin-bottom:10px;text-indent:2.5em;'><strong style='margin-left:-2.5em;'>Editor's Note: </strong> <p style="margin:0; display:inline;"><a href="https://www.freshfields.com/en/find-a-lawyer/h/houshower-sam">Sam Houshower</a> is Counsel, <a href="https://www.freshfields.com/en/find-a-lawyer/k/king-jennifer">Jennifer King</a> is an Associate, and <a href="https://www.freshfields.com/en/find-a-lawyer/c/calzada-andres">Andres Calzada</a> is a Law Clerk at Freshfields Bruckhaus Deringer LLP. This post is based on their Freshfields memorandum.</p>
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<div><span lang="EN-US" style="font-size: 10pt;">Similar to the recent developments and intensifying regulatory approaches we outlined in our blog posts covering greenwashing trends in </span><a style="font-size: 10pt;" href="https://sustainability.freshfields.com/post/102lwe0/the-e-of-esg-greenwashing-under-the-spotlight-recent-trends-in-the-eu" target="_blank" rel="noopener noreferrer"><span lang="EN-US">the EU</span></a><span lang="EN-US" style="font-size: 10pt;"> and </span><a style="font-size: 10pt;" href="https://sustainability.freshfields.com/post/102lwe2/the-e-of-esg-greenwashing-under-the-spotlight-recent-trends-in-the-uk" target="_blank" rel="noopener noreferrer"><span lang="EN-US">the UK</span></a><span lang="EN-US" style="font-size: 10pt;">, green marketing claims in the US are now subject to growing scrutiny by a range of actors, including regulators, state attorneys general, and private plaintiffs and their counsel, albeit in an increasingly patchwork manner.</span></div>
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<p> <a href="https://corpgov.law.harvard.edu/2025/12/17/the-e-of-esg-greenwashing-under-the-spotlight-recent-trends-in-the-us/#more-178132" class="more-link"><span aria-label="Continue reading The ‘E‘ of ESG: Greenwashing Under the Spotlight – Recent Trends in the US">(more&hellip;)</span></a></p>
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