Corporate values are having a moment. Once implicit and largely invisible, they now sit at the center of corporate decision-making—shaping how firms hire, market, invest, and even speak. Consumers boycott, employees mobilize, and governments respond, all based on perceived alignment (or misalignment) between corporate conduct and societal values. In this environment, corporate values can make or break a company. Yet despite their growing prominence, a fundamental question remains unresolved: what role should values play in the corporation? In our article, Corporate Value(s) (forthcoming University of Virginia Law Review), we offer a framework for answering that question—one that reconciles the increasing importance of values with the enduring centrality of economic value. (more…)