Jonathan Doorley is partner at Brunswick Group LLP. This post is based on his Brunswick memorandum.
Having a sophisticated and current understanding of how the investment community gathers and processes information is critical for success when a corporate issuer is communicating with the market on an ongoing basis or during a complex situation such as a transaction or responding to a shareholder activist.
Brunswick has been tracking the digital consumption habits of institutional investors and sell-side analysts around the world for a decade, and the results of our latest study reveal important trends that should be considered when formulating both ongoing and event-driven investor engagement programs.