Charu Chandrasekhar and Kristin A. Snyder are Partners and Matt Kelly is a Counsel at Debevoise & Plimpton LLP. This post is based on a Debevoise memorandum by Ms. Chandrasekhar, Ms. Snyder, Mr. Kelly, Andrew J. Ceresney, Avi Gesser, and Suchita Mandavilli Brundage.
On June 11, 2024, the U.S. Securities and Exchange Commission (“SEC”) filed its third matter this year involving “AI washing”—namely, alleged misstatements or omissions by securities market participants about the use of artificial intelligence (“AI”). This particular case is noteworthy for several reasons: it is the Commission’s first litigated AI washing matter; concerns statements made to raise funds from private market investors; and involves parallel criminal charges.
The SEC’s complaint alleges that Ilit Raz, the founder and Chief Executive Officer of tech startup Joonko Diversity, Inc. (“Joonko”), marketed Joonko as capable of helping clients find job candidates from diverse backgrounds, but that she defrauded investors by making material misrepresentations regarding Joonko’s customer base, business operations, revenue and use of AI. Raz allegedly made claims about Joonko’s use of “AI-based technology,” a “proprietary algorithm” and “machine learning,” none of which actually existed. The majority of the alleged misrepresentations about Joonko’s technology platform were made in presentations and marketing materials provided to private equity and venture capital firms, as well as to individuals, for the purpose of raising private capital.