Management as a Profession: A Business Lawyer’s Critique

Editor’s Note: Ben W. Heineman, Jr. is a former GE senior vice president for law and public affairs and a senior fellow at Harvard University’s schools of law and government. An article related to this post appeared in the online edition of the Harvard Business Review.

As debates about the purpose of business and business schools continue apace, one recurrent theme is that business management should be a profession like law and medicine in order to promote responsible conduct and trustworthy business leadership.

This thesis in its contemporary form was propounded in 2005 by two highly regarded scholars, Rakesh Khorana (professor at the Harvard Business School) and Nitin Nohria (then HBS professor, now HBS dean), and an HBS research associate (read their op-ed here). It remains a subject of debate and controversy today. (See Khurana’s response to Professor Richard Baker’s recent HBR critique, available here.)

If implemented, their ideas could have a significant impact on corporate governance. Business people would take a licensure exam on set of subjects; they would be subject to a code of professional responsibility; and a professional association would impose sanctions on those who violated the code. Thus a new set of norms would guide and constrain business leaders beyond the policies and practices of the individual firm, standard setting on narrow topics (consistent with the antitrust laws) by discrete industry groups and the law and regulations of state and federal government.

I have the highest admiration for Khurana et al. They illuminate significant problems in business and business schools. By invoking the idea of professionalism, he usefully highlights that business people, like doctors and lawyers, play an important and distinctive role in society and therefore have a distinctive set of responsibilities.

But the analogy between key elements of legal professionalism and potential elements of business” professionalism” is imperfectly assessed, indeed significantly overstated, from the point of view of this lawyer who has served in big law, big government and big business. It does not represent the realities (and failings) of the legal profession nor the ferment in law schools. As propounded by Khurana et al., the analogy is, thus, not much of a guide to reshaping business and business education.

Let me illustrate this problem by briefly examining the four criteria that Khurana et al. use in denominating an occupation, like law, a bona fide profession and which would be implemented in a new regime of business professionalism.

  • 1. A common body of knowledge resting on a well-developed, widely accepted theoretical base.

The domain of law — constitutional, legislative, regulatory, decisional, private ordering — is vast and ever changing. There is no common body of knowledge or widely accepted theoretical base. Instead, the great law schools teach critical thinking and, to a lesser extent, problem solving, using a few legal subjects as a first year core (torts, contracts, civil procedure, constitutional law, criminal law, property). But their emphasis is on broad range of skills (from understanding factual ambiguity to analyzing how law actually operates in society to assessing theories behind rules), not on a broad range of knowledge. Indeed, law schools are today asking what are contemporary concepts of legal professionalism. They are looking far beyond traditional legal reasoning to corollary competencies so that lawyers cannot just be acute technicians but also wise counselors and visionary leaders drawing on many disciplines and experiences, with materials ranging far beyond traditional appellate cases or structures of rules. (I have written a lengthy critique of the law schools and the profession along this line: “Law and Leadership”, Journal of Legal Education (December, 2006)).)

  • 2. A system for certifying that individuals possess such knowledge before being licensed.

Because major law schools teach critical thinking and problem solving, they would disdain, and reject, any role in preparing student for the bar exam which primarily tests (superficially) knowledge of various areas of the law. That job is left to expensive bar review courses after students graduate. Students cram, take a several day bar exam on multiple subjects, desperately hope to pass so they can get a job and promptly forget the myriad “rules” they “learned.” The real learning about how to be a lawyer comes from actual practice, hopefully with strong mentors. Most lawyers view the bar exam as a necessary evil, and not as a very meaningful credentialing activity — and often consider continuing education, where required, as a box-checking exercise. Formal certification is, in short, of far less importance than Khurana et al. maintain.

  • 3. A commitment to use of specialized knowledge for the public good, and a renunciation of the goal of profit maximization in return for professional autonomy and monopoly.

In fact, law firms for more than a generation have been moving from loosely managed associations of professionals to disciplined business organizations. This shift has caused an erosion of professional values (a traditional commitment to enhancing society) and has increased the focus on maximizing profit (the firm’s relentless quest for escalating profits per partner). The “attributes” of professionalism have not slowed this race to transform law firms. To a lawyer looking at modern law practice, it is quaint (to say the least) to read the words “renunciation of the goal of profit maximization.” I have argued that there should be a better balance between law firm as professional association and law firm as business organization in order to increase associate and partner loyalty and morale, improve productivity, create new win-win alliances with business clients, better serve society and enhance the firm’s reputation (read more here). But, this is a subject of great dispute, and, once again, Khurana et al. are not reflecting the conflicting (and contentious) realities of a significant part of modern law practice.

  • 4. A code of ethics, with provisions for monitoring individual compliance with the code and a system of sanctions for enforcing it.

The codes of professional responsibility enforced by state bar associations are constraints on an important but limited subset of lawyer behavior. Many of the subjects of bar disciplinary proceedings are also violations of law (and, in egregious cases, are treated as such): abusing a client, stealing from them, suborning perjury, intentionally lying in legal processes, especially to government officials. The much more difficult question which the codes of ethics do not address is whether lawyers should go beyond answering clients’ initial question of “what is legal” and helping the clients to address the ultimate question of “what is right?” Obviously, the “what is right” question will often turn on the enlightened self-interest of the client and will involve, among other things, assessments of ethics, public policy, societal expectations, the public’s view of proposed action. Answering such questions requires that the “acute” technical lawyer become a “wise counselor” to the business (or other) client But that wise counseling function for clients is not addressed in any operative way by the legal ethical codes which narrowly focus on egregious wrong-doing by lawyers themselves. Like the codes themselves, Khurana et al. do not really address this much more complex “ethical” dimension of lawyering.

Khurana et al. use the question of professionalism in order to raise important issues about the performance and governance of business schools in a global era. These include: a rethinking of the mission of business other than maximization of shareholder value; the related question of comparing and contrasting “investor” capitalism with “stakeholder” capitalism (and reducing the dominant influence of the finance faculty); emphasizing the role of “integrity” (law, ethics and values) in business decision-making; understanding the role of business in shaping society/government and society/government in shaping business; and, ultimately, defining and ensuring greater accountability and responsibility among business leaders beyond legal and regulatory structures.

But these significant questions for business schools can be addressed without putting them in a context of the imperfect and potentially misleading analogy to legal professionalism, indeed without reference to Khurana’s criteria for professionalism at all.

This, in fact, is what is done in the best current summary of the business education debate: Sikrant M. Datar, David A. Garvin and Patrick G.Cullen, Rethinking the MBA: Business Education at the Crossroads (Harvard Business Press 2010). It lays out strands of thought on types of business school issues; new areas of concern, curricular changes and new teaching methods. Importantly, it describes developments at Chicago Booth, INSEAD, the Center for Creative Leadership, Harvard Business School, Yale School of Management and Stanford Graduate School of Business. The concept of “professionalizing” business and business school education is not mentioned in the index (nor, at least to my imperfect eyes, in the text). Khurana is cited in the notes, not for his views on “management as a profession,” but instead for his highly regarded work on business schools seeking legitimacy in the broader university and the creation of two business school cultures — one focused on practice and the other focused on research purity. It focuses on better leadership, better decision-making and better governance in individual businesses through a much broader, integrative curriculum, while also acknowledging the need to understand and work within (or change) the enforceable norms established by law and regulation.

To be sure, Rethinking the MBA, does raise some of the important issues identified by Khurana such as the need for all MBA programs to “focus on more attention on issues of accountability, ethics and social responsibility.” But, because it by-passes the “professionalism” frame, it also differs with Khurana et al. in important ways. For example, rather than talking about a “professional body of knowledge,” it focuses on the importance of “doing and being” rather than “knowing” — of teaching reasoning and thinking skills that “serve as the foundation for reaching better judgments and making more effective decisions.” Although in a different context to be sure, this is more akin to law schools’ emphasis on skills (broadly defined) rather than knowledge.

The rich texture and diversity of ideas set forth in Rethinking the MBA is thus a better guide to where business education will — and should — go than professional criteria drawn from a mistaken understanding of the legal profession’s realities.

For the foreseeable future the current governance debate-is whether firms can, through mechanisms of self-determination hold themselves accountable through a meaningful set of checks and balances between shareholders, other stakeholders, boards of directors and business leadership — or whether, as we have seen in the last decade, business failures require new law and regulation, even with their risk of bureaucratic rigidity and unintended consequences. This is a vibrant, timely, debate, with imperfect answers. But, given the protean diversity of business, the already intricate body of law and regulation which constrains business and the conceptual problems illustrated by the misplaced analogy to the legal profession, it is hard to believe that a new licensure regime built on a prescribed body of knowledge, a binding code of professional responsibility and professional association fault-finding will be useful, and not a chimera.

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6 Comments

  1. Posted Sunday, November 21, 2010 at 12:11 pm | Permalink

    The de-professionalization of modern life has been going on for several decades. The very word “professional” has been trivialized in popular usage to mean ‘businesslike,’ rather than as it used to, ‘with emphasis on individual responsibility, in the manner of the learned professions.’ As Mr. Heineman notes, modern law firms are increasingly like business corporations in their internal structures and their ethical dealings with society.

    That does not mean this de-professionalizing trend is a good thing. Having standards of behavior within one’s career, and an overriding code of ethics, rather than ‘caveat emptor’ and ‘nice guys finish last’ as one’s guiding principles, can only benefit human society and foster the growth that is most likely to occur when individual economic actors can trust one another in their everyday dealings.

    We once had, and may still have, for example, professional engineers, professional architects, and I am told there used to be professional accountants as well(!) The particular professional characteristics cited by Messrs. Khorana and Nohria may be based upon an idealization of legal practice rather than current realities, and more appropriate to medicine than to any other profession. But the broader notion of individual responsibilities which may not be excused by institutional pressure or submergence in a collective identity, is about the only antidote to the triumph of the infamous “I was only following orders” defense invoked by countless perpetrators of criminal behavior down through the past century.

    Corporate boards, for example, would benefit from some notion of director professionalism, with certification of some sort, and published standards. Those responsible for the development and marketing of products which can directly affect the health and safety of individuals—drugs, for instance—should also have some standard to follow other than the rather low bar of refraining from criminal negligence or fraud. The fact that law firms today are no longer like the associations of professionals of yore should not be used as a justification for lowering personal ethics still further, and I think the idea of professionalizing certain aspects of management deserves further exploration, rather than dismissing it out of hand. Merely giving MBA candidates more courses in ethics will not do the trick; holding them responsible, on pain of losing their livelihood, might.

  2. Posted Sunday, November 21, 2010 at 12:56 pm | Permalink

    Personally, I prefer Brandeis’s definition:

    >>The peculiar characteristics of a profession as distinguished from other occupations, I take to be these:

    First. A profession is an occupation for which the necessary preliminary training is intellectual in character, involving knowledge and to some extent learning, as distinguished from mere skill.

    Second. It is an occupation which is pursued largely for others and not merely for one’s self.

    Third. It is an occupation in which the amount of financial return is not the accepted measure of success.

    Is not each of these characteristics found today in business worthily pursued?<<

    Louis Brandeis, 'Business — A Profession' (1912) http://www.law.louisville.edu/library/collections/brandeis/node/203

    The 'worthily pursued' bit is the killer.

  3. Posted Sunday, November 21, 2010 at 2:22 pm | Permalink
  4. Bob Monks
    Posted Sunday, November 21, 2010 at 2:36 pm | Permalink

    For Louis Brandeis, there were three defining characteristics of a profession. ‘First, A profession is an occupation for which the necessary preliminary training is intellectual in character, involving knowledge and to some extent learning, as distinguished from mere skill. Second, It is an occupation which is pursued largely for others and not merely for one’s self. third, It is an occupation in which the amount of financial return is not the accepted measure of success…. ‘ Brandeis’ definition simply is not applicable to business executives. One accepts that the guiding motivation of business is “greed”; one simply searches for an holistic definition of greed. Surely, business leaders are selfish – this is their appeal to investors. The corporate system can be successful not by denying human nature but by recognizing the need for effective “monitoring” and chanelling of creative (viz greedy) energies into directions compatible with human welfare.

  5. Posted Monday, November 22, 2010 at 12:40 pm | Permalink

    Licensing and professionalism did not help with Arthur Andersen abuses over decades ending in Enron and the killing of AA. Another licenced profession extended into begular business management and corporate governance only serves to complicate, delay, beauracratize, monopolize, and shroud in the illusion of quality, what is and should be a dynamic and innovative unlicensed profession.

    Let’s let business seek its level.

    Another license, an other form of bureaucratic graft, monopoly, and club hegemony.

    Promoting standards: whatever happenned to the market?

  6. Posted Monday, November 22, 2010 at 5:26 pm | Permalink

    Bob:

    “Surely, business leaders are selfish – this is their appeal to investors.”

    Lawyers aren’t?

    (Admittedly, one can’t invest in law firms, but that is because of the professional requirements of the bar, not because some firms wouldn’t happily float on the market, like the investment banks did in the ’70s and ’80s.)

    With all deference to Justice Brandeis, I think that his definition was more than a bit idealistic even in 1912. This doesn’t mean that professional standards aren’t useful, and that they shouldn’t be invoked by the recognized professions even to this day. The question is whether a certain degree of professionalism—in the true sense—might not be expected of certain key individuals in management as well, and if so, whether this would be of benefit. I suspect we’d all be better off if directors were motivated by something other than “greed,” even by an holistic definition of greed.

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