Jillian Grennan is an Associate Adjunct Professor of Finance and Sustainability at the University of California, Berkeley Haas School of Business. This post is based on an article forthcoming in the Journal of Applied Corporate Finance by John Graham, Professor Grennan, Campbell R. Harvey, and Shivaram Rajgopal. Related research from the Program on Corporate Governance includes Learning and the Disappearing Association between Governance and Returns (discussed on the Forum here) by Lucian A. Bebchuk, Alma Cohen, and Charles C.Y. Wang; and What Matters in Corporate Governance? (discussed on the Forum here) by Lucian A. Bebchuk, Alma Cohen, and Allen Ferrell.
Corporate culture has been likened to an organization’s heartbeat–the less visible, somewhat intangible force that shapes its movements, health, and longevity. Just as humans need a strong heartbeat to live, culture is often the difference between business success and failure. However, it is difficult to design a culture that drives great business success. Part of the challenge is in connecting the intangible attributes of a workforce to tangible outcomes like productivity and profitability. Another component is aligning employees’ values, expectations, and behaviors to drive growth. But, perhaps the biggest challenge in today’s business environment is knowing which cultural elements to champion in the moments that matter most for employees, as evidenced by the unprecedented workplace upheaval in recent years.
In our article, “Corporate Culture in a New Era: Views from the C-Suite,” recently published in the Journal of Applied Corporate Finance, we synthesize insights from a decade of interviews and surveys with chief executives and top financial executives. For instance, drawing on survey data from 1,348 North American executives who represent many of the largest firms in the economy, we found a consensus among executives on the significant contribution of culture to long-term firm value. This research underscores how culture, often overshadowed by easier-to-calculate financial metrics, is a critical, intangible asset that influences employee motivation, retention, and ethical behavior.