Allen He is a Director and Jessica Pollock is a Senior Research Associate at FCLTGlobal. This post is based on their FCLTGlobal memorandum.
Ideal vs. Reality
Companies often argue that sustainability lies at the core of their business strategy and directly impacts their long-term profitability. At the individual company level, it pays more to operate sustainably – we know that allocating capital to R&D, investing in employees, aligning with our stakeholders and our long-term shareholders, sets us up for far greater value creation and ROI than grasping for short-term gains.
Ideally, investors are rewarded for their patience when these sustainability initiatives pay off. But in the meantime, corporate leaders feel that their sustainability initiatives are being thwarted from almost every angle. Activists are riding an anti-ESG wave prioritizing short-term profitability, and many investors remain skeptical of corporate sustainability investments due to unclear payoffs, misaligned time horizons, and confusing messaging. Fearing for their future, many companies have changed tack from trumpeting sustainability efforts to “green hushing.”