Anna Natapova is Principal at Semler Brossy LLC, Cynthia Soledad is Coleader of the Global Diversity, Equity & Inclusion Practice, and Chuck Gray is Coleader of the US CEO and Board Practice at Egon Zehnder. This post is based on a Semler Brossy memorandum by Ms. Natapova, Ms. Soledad, Mr. Gray, and Blair Jones. Related research from the Program on Corporate Governance includes The Illusory Promise of Stakeholder Governance (discussed on the Forum here) by Lucian A. Bebchuk and Roberto Tallarita; For Whom Corporate Leaders Bargain (discussed on the Forum here) and Stakeholder Capitalism in the Time of COVID (discussed on the Forum here) both by Lucian Bebchuk, Kobi Kastiel, Roberto Tallarita; and Restoration: The Role Stakeholder Governance Must Play in Recreating a Fair and Sustainable American Economy—A Reply to Professor Rock (discussed on the Forum here) by Leo E. Strine, Jr.
Many boards and executive leadership teams have already embraced the premise that diversity, equity, and inclusion (DE&I) initiatives when done well can yield many benefits, from improved talent attraction and retention rates to better decision-making by inviting in more diverse perspectives. What is less discussed is that the absence of well-run DE&I efforts is a business risk.
The absence or misalignment of well-executed DE&I initiatives can introduce unintended challenges, potentially derailing the achievement of objectives. For example, if your organization publicly signs on to a new DE&I initiative or takes a position on an issue, there will be reactions from stakeholders—some may be positive, but some could be negative. Companies may also face employee, customer, and public backlash to inaction or performative goal setting for goals that are never achieved.
Avoiding these types of risks and capturing the full potential of DE&I efforts make effective leadership imperative. What does effective DE&I engagement look like at the board and management level? Below, we explore three common missteps organizations make in their DE&I efforts and strategies to overcome them.