Hao Liang is Associate Professor of Finance at Singapore Management University; Lin Sun is Assistant Professor at the Fanhai International School of Finance and School of Economics at Fudan University; and Melvyn Teo is Lee Kong Chian Professor of Finance at Singapore Management University. This post is based on their recent paper. Related research from the Program on Corporate Governance includes The Illusory Promise of Stakeholder Governance by Lucian A. Bebchuk and Roberto Tallarita (discussed on the Forum here); Reconciling Fiduciary Duty and Social Conscience: The Law and Economics of ESG Investing by a Trustee by Max M. Schanzenbach and Robert H. Sitkoff (discussed on the Forum here); and Companies Should Maximize Shareholder Welfare Not Market Value by Oliver Hart and Luigi Zingales (discussed on the Forum here).
Responsible investment is an approach to managing assets that sees investors include environmental, social, and governance (ESG) factors in their decisions about what to invest and the role they play as owners and creditors. For investment managers, a popular way to publicly signal one’s commitment to responsible investment is to endorse the United Nations Principles for Responsible Investment (henceforth PRI). Attesting to the spectacular growth in investor interest in responsible investment, the assets under management of PRI signatories have ballooned from US$6.5 trillion in 2006 to US$86.3 trillion in 2019.
Given the unprecedented interest in responsible investment by asset owners, one concern is that some fund managers may deceptively endorse the PRI to attract flows from responsible investors while not honoring their promise of incorporating ESG into their investment decisions. According to a recent KPMG report, hedge fund managers may greenwash due to inadequate expertise, shortage of data, or skepticism about the value of ESG. Such managers could subsequently underperform given their focus on asset gathering as opposed to generating alpha. In that case, greenwashing could be symptomatic of agency problems since such fund managers clearly fall short on their dual mandate of delivering both investment performance and ESG exposure, thereby failing to maximize investor welfare. Despite the concerns voiced by practitioners and regulators about greenwashing, and its potential implications for investor welfare and asset prices, we know little about greenwashing. In this study, we fill this gap by studying greenwashing among hedge fund management companies that endorse the PRI.