Kevin Eckerle is Director of Corporate Research and Engagement at the Center for Sustainable Business at the NYU Stern School of Business; Brian Tomlinson is Director of Research, CEO Investor Forum at Chief Executives for Corporate Purpose; and Tensie Whelan is Clinical Professor for Business at the NYU Stern School of Business. This post is based on their recent report.
The information shared through quarterly reporting moves markets. Institutional investors highly value the transparency and outputs of frequent periodic reporting. Investor Relations Officers (IROs) consistently identify the earnings call as the most important venue through which to communicate their story to the capital markets. Within the C-suite, preparing for the earnings call—and its associated package of disclosures—requires a significant commitment of time and resources.
The Earnings Call and the Short-Term
Quarterly reporting has been identified as a potential source or amplifier of short-term market pressures. Management’s focus on hitting quarterly financial targets can cause overweighting by both the C-suite and equity markets of in-year or in-quarter performance benchmarked to a narrow set of financial indicators. This underweights strategic issues with a longer-term time horizon, or those that are harder to quantify in the near-term, and consequently results in insufficient analysis and reporting of these issues in the earnings call.
For example, management teams may cut research and development (R&D) or other discretionary spending in order to meet an earnings target. Chief financial officers (CFOs) report that this occurs; it is an anticipated peer-group behavior among CFOs. This expected behavior is confirmed in the literature as firms that issue and just meet near-term earnings per share (EPS) targets display discontinuous R&D spending, which illustrates the underlying pattern that planned R&D spending (and economic value) is often sacrificed to avoid a short-term earnings miss. Overall, when compared with equivalent privately held peer firms, public companies have a shorter-term focus. Concern regarding the perceived impatience of the equity markets also appears to depress listing activity.